Luxury B2B Transformation – Commerce, Sales, Supply Chain, UX & Growth Marketing

How our full-house engineering agency replatformed a heritage luxury brand—deprecating legacy systems, automating supply chain and sales processes, revamping UI/UX, and launching personalization and growth engines that became the company’s fastest driver of revenue.

Key Highlights

Main achievements and outcomes

System Migration

Built a new B2B commerce stack while deprecating all legacy systems, migrating workflows without downtime.

Scale

Platform serves 20K SKUs, each with multiple sub-products, metadata, and sample variants.

ERP Integration

Fully integrated and customized existing ERP, unifying orders, inventory, and finance.

CRM & Sales Enablement

Delivered a mini-CRM for 200+ reps, integrated with Outlook, Zoom, and Slack.

UX Revamp

Streamlined flows to minimize clicks to checkout, increased AOV and frequency, and designed UX focused on driving user value and adoption through continuous feedback loops.

Supply Chain Optimization

Automated the end-to-end receiving process, reducing warehouse staff by 35% while increasing throughput by 25%.

Personalization & Growth

Built proprietary PLPs and visit-based intelligent email campaigns (not cookie-driven), becoming the fastest-growing revenue engine.

Customer Intelligence Dashboards

Delivered real-time segmentation & KPI dashboards across ERP, commerce, and CRM, empowering sales & executives.

Returns Automation

Built self-service returns workflow integrated with ERP, reducing turnaround times.

Project Overview & Results

Comprehensive project details, challenges, solutions, and outcomes

Domain

Luxury B2B Commerce, Supply Chain Automation, ERP Integration, UX Transformation, Personalization & Growth Marketing, Real-Time Analytics

Tech Stack/Tools

Backend: Java, Spring Boot, Spring Security
Auth & Identity: Keycloak, MyID, biometric face verification APIs
Data: PostgreSQL, AWS S3, Elastic
Messaging/Eventing: Kafka
DevOps: EBS, Lambda, Prometheus + Grafana
Frontend: NextJs, ReactJs

Problem Statement

The brand faced structural challenges:
Legacy Sprawl: Outdated, siloed systems with rising costs.
Scale Complexity: 20K SKUs, each with multiple sub-products, samples, and fulfillment workflows.
ERP Bottlenecks: GP Dynamics poorly integrated.
UX Friction: Long checkout journeys, low adoption, poor personalization.
Supply Chain Inefficiency: Manual, labor-heavy warehouse operations.
Sales Dependency: Most revenue required rep involvement, limiting scale.
Weak Marketing: Cookie-based campaigns lacked effectiveness.
Data Blind Spots: No unified view of KPIs or customer segments

Solution

Foundation & ERP Integration: Built a custom commerce stack, deprecated all legacy systems while maintaining continuity, fully integrated existing ERP for orders, inventory, and finance
UX Revamp & User Adoption: Streamlined checkout (fewer clicks, higher AOV, more frequent buying). Built PDP flows with real-time stock, reservations, and guided journeys. Laser-focused on user value.
Supply Chain & Warehouse Optimization: Automated end-to-end receiving. Introduced barcode scanning, event-driven workflows, and real-time dashboards. Achieved +25% throughput with -35% staffing in warehouses. Improved operational controls, accuracy, and cost efficiency.
Personalization & Growth Engine: Custom PLPs: Hyper-personalized product listings tailored to buyer type, behavior, and journey stage. Intelligent Email Campaigns Triggered by real visits (online & offline), not cookies → driving awareness, intention, and conversions. These campaigns became the #1 growth engine of digital revenue. Launched real-time segmentation dashboards across commerce, ERP, and CRM → gave sales teams and executives clarity on funnel health, demand, and customer segments.

Outcomes

Digital Control: All legacy systems sunset, engineering fully transitioned.
Scale Mastery:
UX Wins
Checkout simplified → fewer clicks.
Higher average order value.
Higher order frequency.
Stronger user adoption through feedback-driven design.
Supply Chain Efficiency: -35% staff, +25% warehouse throughput.
Revenue Growth: Personalized PLPs and intelligent campaigns became the fastest-growing revenue channel.
EBITDA Impact: Automation + direct digital revenue mix materially boosted margins.
Sales Uplift: CRM adoption increased rep productivity across 200+ users.
Executive Visibility: Real-time dashboards enabled faster, more informed decisions.